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During the Cannes Film Festival, rumors of a new collaboration between Travis Scott and Nike materialized with the launch of the Air Jordan Jumpman Jack TR Travis Scott. The commercial, released on February 4, shortly after Travis Scott attended the Grammy Awards, shows him wearing the new sneakers in a variety of situations, highlighting their versatility and adaptability through movement and flight.
The Jordan Jumpman Jack TR Travis Scott in the “Sail” colorway features a white leather upper with brown textile details at the base, while Travis Scott’s signature inverted swoosh appears on the side in a subtle Sail shade. A new addition to previous models is the embroidered branding on the mid-strap, adding a distinctive touch to the design. Red accents on the tongue and a Cactus Jack logo on the heel add further contrast and personality. The design is completed with a custom “Jack” rubber outsole, adding a unique and recognizable finishing touch.
This collaboration between Air Jordan and Travis Scott continues to redefine the canons of fashion and design, offering sneaker enthusiasts a product with a unique and unmistakable style.
